What all you should know about the history and evolution of digital marketing?

digital marketing

What all you should know about the history and evolution of digital marketing?

History and Evolution of Digital Marketing

With the increased demand for experienced Digital Marketing Consultants in Sydney, it is important to understand how it evolved with time. If you are looking for the best company for digital marketing Sydney, then make sure that you research and then make the final choice. Let’s dive into the history of digital marketing.

Do you know when was the first time the ‘Digital marketing’ term was used?


With the entry of the internet, the digital age changed and for the better. This was the time when the web 1.0 platform was found, but the user did not have the leverage to share information over the web. Till this time, the marketers were not aware of the importance of digital platforms. They were in dilemma whether the strategies will prove beneficial for them or not.

Do you know when the first clickable banner was made?


At this point, a first-clickable banner was made and after that hotwired purchased a few banner ads to advertise the services. From here, the work of digital marketing saw a huge change.

Do you know when Yahoo was launched?


Along with Yahoo, different technologies came into the digital world. You might not know but in the first year of its launch, Yahoo users were 1 million. This has given a new wave to the world of digital marketing. The website owners understood they need to have their website on the top of the search engine to gain increased benefits/

Do you know when smaller search engines came into existence?

1996 – HotBot, LookSmart, and Alexa

Do you know when Google was born?


Yahoo let people become familiar with Yahoo web search and MSN search engine launched by Microsoft. After 2 years, the smaller search engine impact started reducing or they completely vanished.

Do you know when youtube was launched?

In 2005, youtube was launched.

Do you know when digital marketing saw a rise?


This was the year when search engine traffic saw the boost which was not expected or seen before. In a single month, web traffic was reported to rise by 6.4 billion.

Beginning of web 2.0

Web 2.0 helps the business and user to interact with each other and this resulted in different benefits. The information flowed from one channel to another with ease. At that point, digital marketing and advertising were increased by $2.9 billion.

Important milestone in Internet marketing

Internet marketing was changed with cookies. As it allows to track the user browsing habits or what type of pattern they use. As it allowed us to tailor the marketing solutions and promotions were made with much ease.

What was the purpose of the first cookie?

The first cookie helped to record the user habits and gradually changes were made to collect user data.

Digital marketing is what your business needs

Depending on the current scenario, you need internet marketing to reach out to the general public. Whether you are a healthcare professional, interior designer, have an e-commerce website, or any other business, through online marketing you can promote your services on a wider scale. Want to make a difference in your business growth, we are to help you with effective solutions!

digital marketing

What are the meaning and the functioning of a digital marketing consultancy?

A digital marketing consultancy is an agency that is accountable for carrying out all the marketing activities effectively. In earlier times, there was no digital marketing, so a huge sum of money was induced on the marketing activities like publishing the pamphlets and flex etc. According to the digital marketing consultants, this is the predominant reason why digital marketing came into existence. Digital marketing Sydney is consistently proliferating because of the faith of the business owners that this is the thing that can make their business reach higher levels of success.

Functions of a digital marketing agency

Digital marketing is such a large field and there are so many aspects of the marketing that the individual scam chooses from. For example: If you think that social media management can solely help you with the motive of expanding your business then you should consider social media management along with the web development package.

Because no matter whichever platform you are choosing to expand your business, whether it is individually the social media and the emails, you will need to have web development along with that. Because after being attracted to your social media or email presence, they are prone to feel tempted to have a look at your website which is also vital for conversions.

So in this way, we can say that digital marketing also helps with conversions.

Why are the bonus points of hiring digital marketing consultants?

This is the question which needs to be answered relevantly with the help of the suitable points:

  • Change in the perspective

The hiring of digital marketing consultants helps you to view your business with a new look. Sometimes, we are stuck with a strategy to expand the business which is not at all working. But because of the lack of knowledge, we are forced to pursue that. But having a consultation with the experts can help you to bring significant changes in the business.

  • Expertise

We cannot decline the fact that digital marketing consultants are adept in what they are doing. They are vitally qualified and quintessentially trained to carry out the marketing activities.

  • Costs

As mentioned above, digital marketing is the field that helps you to carry out the marketing activities with the allayed costs.

What are the benefits of digital marketing services for your business?

There Are many benefits which are listed as below:

  • Website development

We are aware of the role of web development services in this world where everybody is struggling to rank No. 1 on google.

  • Digital conversations

Our clients or customers want to interact with us daily and they are expecting us to respond to their queries daily. For this reason, every company surely opt up for social media management services.

  • Sales plan

There is a need to build up an efficient sales plan which can help you to touch the heights of profits. Digital marketing consultants help you with the comparison of the variegated sales plans by weighing their pros and cons.