What is a content calendar? What are the best practices to create it?

Content Writingdigital marketing

What is a content calendar? What are the best practices to create it?

What Is a Content Calendar?

A content calendar is also referred to as an editorial calendar. It is preparing a schedule in advance on when and where you want the content to be published. All in all, content calendars include the followings:

    • Status updates
    • Upcoming Pieces
    • Partnerships
    • Scheduling promotional activities
    • Making changes to existing content

What is the importance of content calendars?

If you are into writing blogs, then make sure that the content is published occasionally. In that case, you might not need the content calendar. Although, there is no denying the fact that competition is growing, and for that, you need to prepare a content marketing strategy. It is important to grow your business digitally and everything will be much organized. Given below are the 3 main content calendars which you need to include:

    • The content calendar will ensure that all the content is posted on time. On the other hand, when you are organized it will result in:
    • You won’t make it public
    • Old articles are not updated frequently
    • It helps you stay in touch with everyone on your team. Everyone will know what content needs to be posted and everyone is on the same page.
    • You will be aware in advance what content you need to post in the coming days or have to work upon.

Which are the best practices to make a content calendar?

    • Focus on the main features

You can take advantage of the content calendar and it should only include the main features. Initially, you need to make use of the Google sheets, and here’s what you need to include:


Content pieces to be published on social media, podcast, or blog. If you want you can prepare for the whole year in advance.


Choose the platform on where you want to host the content


Promotional is another important aspect of the content calendar. It means:

    • How to promote the content?
    • When do you need to share it on Facebook?
    • Do you need to send a newsletter to email subscribers?

Plan for the future

While planning, it is possible that you come across something for future ideas.

    • Take benefit from content calendar tools

There are specific tools out there to use for the content calendar to create, manage, and collaborate. Some of the great options which you need to use are Google Sheets, Microsoft Excel, Google calendar, Editorial calendar, basecamp, loomly, and schedule.

    • Include items in the calendar

Initially, it might seem daunting in the first place but as you get started the things will be easy to manage and get done. Here’s how you need to create your content calendar:

Step 1: Include the content ideas which you need to work upon. Make sure that you include the topics.

Step 2: Decide on how much you need to post per day or month, depending on what you are writing.

    • Make sure to schedule everything

Some people might focus upon the title of the post and at what date they want to make it live. Although, if the content is larger or the project is complex then it is better to schedule all the necessary steps in the content creation calendar.

Step 1: Write down all the content you want to publish. Make sure that you combine the podcasts and videos to make it better.

Step 2: Make sure all the content is divided into steps and you need to outline the process in 4 steps like:

    • Keyword research
    • Outlining
    • Writing the content
    • Designing

Step 3: Include different things to get the work done and mention the name who will specifically handle the work.

    • Do not limit yourself to the blog posts

Through content calendars, you can schedule various types of content. So, make sure that you are limited to just one thing and make it flexible & useful. Here’s what you need to do:

    • Keep the content updated from time to time.
    • De-indexing will increase the overall search traffic by 75%.
    • Off-site work should be included in the content calendar like live talk, podcast interview, off site-promo, and any other thing.

So, here’s how you can prepare the content calendar and have the best kind of content strategy for a long time.

Content Writing

What are the ways to train the content creators to create intriguing content?

Have you ever wondered that you can train your content creators? If you are creating the content creators to create the viral content. If you are creating the content, but it is not getting the numbers then you are looking for. In that case, we know what is going wrong.
• You are not aware of the customer avatar.
• The content creation is not done for the right parts.
• The difference between the average article and the viral article is not known.
To create the viral content, it is important that traffic is boosted and the conversion rate is increased. To take your content writing services in Sydney one step further than you must start writing the content with some specific guidelines.

Understand for whom the content is
First of all, it is important to understand for whom you are writing the content. After that, the content which is created should be right based on where the customers are reading it. If you do not have an understanding of for whom the content is being created or you are not showing the content at the right time, then it will not get the audience you want.

What makes the content viral?
Content creation should be done to serve the customers. Initially, it is important to learn who is your target audience. It involves creating a Customer Avatar Worksheet and understanding as many details about them. Knowing them better will help to provide better content. Some of the important things which you need to know about are:
• Understanding the values
• Understanding the goals
• Why don’t they want to avail themselves of your service?
• Do you need permission to buy your product or service?
Understanding the customer avatar should not be done in a hurry. Creating the content which they like will be a bonus point for your website.

Different types of content
Content creation to make the customer aware of the brand
The content is built to make people aware of the business. The content should be created which is created regularly. It is important to add as many spaces as you can. Some of the examples are:
• Instagram stories
• Short blog posts
• Videos

Content creation to make the content engaging
Engaging content is important for the brand as it helps to increase its value. Some of the possible options are:
• Long-form articles
• Giveaways
• Videos
• Infographics
• Contests

Content creation to make the audience subscribe
This type of content helps the audience to share the email which helps to increase the subscribers. The main aim here is to link the audience. Some of the possible options are:
• Case studies
• Samples
• Tools
• Discount code

Content creation for converting into customers
Content creation should be written with one aim and that is to get a conversion. In this option, the sale page is included. The content needs to be in-depth and you need to tell the subscribers what your product is all about. Some of the options are:
• Lookbook
• Webinar
• Sales comparison page
• Calculator
It is not about spending dollars for content creation but creating something which attracts the audience so that you get the conversion you need.