If you are also among those, who are depressed with insignificant traffic on their website and do not know the reason why it is happening, then you must evaluate the design of your website. According to the digital marketing consultants in Sydney, if your website is failing to fetch the traffic, then your website is not able to make an impression on the visitors within the first 10 seconds. Because the visitor decides within a span of 10 seconds whether this website is worth visiting within 9 to 10 seconds. A good website designing and development can only help you with the enhancement in the traffic of the visitors but a good digital marketing Sydney strategy has the potential to make conversions.
In the ensuing piece of information, the user will get to know which design of the website helps you to reach maximum visits and conversion rate.
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What are your goals?
First of all, you must identify your objectives. You must know about which audience you are targeting and what your strategy is. Because based on that the efficient outlining of digital marketing can be done.
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Easy to access
As we know, the structure of the website is what the user notices on his initial visit. So it should be the one that the user finds easy to access. Because the predominant reason for the escalated bounce rate is the difficulty to access useful information.
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Make your homepage precise and interesting
As we know, the user, first of all, sees the homepage. So for a website, it is necessary to craft a homepage in such a way that within 2 seconds, the user concludes that this website can offer him useful information.
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Do not baffle things up
First of all, everything should be clear on your page. You should not be making things confusing and baffling. 90% of the users pursue the purchase just because of the clear call to action. So make sure that you have included this thing on your website.
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Mobile-friendly version
The mobile-friendly version for the website is the need of the day. So make sure when you are designing or developing a website, you have considered both aspects in mind.
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Share your story
The user will connect with you in a better way if you have shared your story on the website like how this company came into the origin, when was it started, which services were included at the time of its origin, Where are we today as compared to when we started.
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It’s about content again
We all know the fact. That content is king. Because none another thing than content is what the user counts on or he searches for. We can relate this to our daily life as well.
For example: Whenever we search for something on the internet, we do search it to get a piece of information. Where does this piece of information come from? It is content which the user is searching for. Based on the relevancy and cohesiveness of your content, he will decide whether he should be bouncing back or staying here.
Takeaway
Apart from that, one should also take into account the visual designs and graphics, which also catches the eye of the visitor at the very first instance.