Should you only put your trust in keyword research volume for search traffic?

digital marketing

Should you only put your trust in keyword research volume for search traffic?

Practically, if we talk about the keyword search volume metric then we know what it is about. Understanding the organic search traffic on the page will help to get it the best ranking on the top of search engines for that specific keyword. It might sound confusing but for that straightforward approach, you need to hire professionals from the best Digital Marketing Company like Flymedia. The team of digital marketers has endless countless projects in the past so many years. So, if you are facing a problem with not getting enough searches on your page or website then our professionals can give you the best social media marketing strategy. For all those who are new to keyword research here’s what you need to do.

  • Keyword search volume is not the accurate metric you think

Thinking of accurate search volume or looking for a tool for the most accurate search volume then it does not exist. In terms of Google, search volume is referred to as rounded annual average which is not accurate. Like if you look for the Christmas word search volume in July then it will be less as compared to December. It is important to understand that search queries are different and if you look at the specific tool then the search volume data will be different. Predicting the traffic only based on search volume will not give you accurate results.

  • Google take clicks from the website owners

Earlier it took around ten blue links to click but even then what we were looking for was not able to come across. However, now this has changed a lot. This is possible because of the SERP features which help to display the exact search results.

In the case of Google AdWords, this is not shown and only the raw search volume for that specific keyword comes across. The search results you will get will be simply an instant answer to the search query. However, not all searches can be answered in such a brief manner.

  • Advertisers are stealing clicks from the search engine optimization

Google is not the one stealing clicks. It is simply made so that people do not click anything because they will get the answer to the query right away. The clicks are stolen by the advertisers. Now, Google is helping them.

Earlier, above the organic search results, there were 3 ads and now it is 4. This is done so that the searchers can make the right decision on what they have to choose. Through the ads, you are seeing the things which are in close relation with the related searches.

  • Page won’t get the ranking for the single keyword

People need to understand that there are different searches for specific keywords. Now, Google is smart enough to understand what the search query is all about. This is the reason when you search for something you will get different results for the same.

No doubt, the searches you will get will vary a lot in results as some of them are short in information and some of them are explained in detail.

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